SEO looks into the working of search algorithm to come up with ideas that could improve the ranking of a page.They cover the structure,presentation,coding and organization of a web site.Certain small changes are guaranteed to ensure effective spidering of your web site.
Effective SEO campaign can have magical impact on the business. SEO is the art and science of improving the website such that it gets listed at top in search engines. Search engines are the biggest source of free traffic. Once a website is listed at top through proper SEO, the qualified visitors to the website will increase.
Why SEO?
- Major search engines command over 400 million searches everyday, day after day. SEO helps in gaining over the competition.
- SEO offers a much better return on investment than other traditional forms of Internet marketing like banner campaigns and email marketing.
- SEO helps capture targeted traffic.People who are already looking for the product or service offered.
- SEO is a long term and permanent answer to traffic woes. Once a website has been optimized for search engines it can stay at the top for long periods of time.
- Keyword Analysis
- Tag-based Optimization
- Robots.txt
- Image and Hyperlink Optimization
- Link-Building
- Social Marketing
- Directory Submission
- Site map Creation
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